There are rumors going around that Microsoft and Pepsi are planning to give away an Xbox 2 every ten minutes, 24 hours a day, for nine weeks straight. Some kind of under-the-cap promotion like Pepsi did with iTunes and Apple.

I have a feeling that, if true, this is going to sell a lot of Pepsi. I personally don’t drink Pepsi, but I’ll be tempted…

Link: engadget – Massive Xbox 360 Giveaway