Microsoft Still Losing on Xbox
Ah, poor Microsoft. They are so used to making money hand over fist and here’s their Home & Entertainment division, losing $179 million in the last quarter. (The Home & Entertainment division includes the Xbox.)
Asked when Microsoft will expect to make money on the Xbox 360, Stephen McGill replied “We’re thinking long term.” (Mr. McGill is head of UK marketing for the console.)
So money keeps getting stuffed into the Xbox funnel, waiting for something special to dribble out the bottom.
But the dribble is coming. Oh yes, it’s coming. And Sony better be prepared.



