Next-Gen Game Prices: Start High, Stay High
With previous console generations, launch software has typically commanded a price premium. Once the novelty wore off a bit, prices came down. This time around, we might not be so lucky.
Activision’s CEO Bobby Kotick thinks that market pressures won’t force the prices down this time. “We don’t really think that there’s a lot of price sensitivity on the part of the consumer, if you’re delivering value,” he said. Does that mean he thinks value is not currently being delivered with the current generation of games?
Already I wait for games to get old to come down in price before I buy. Recently I picked up Ratchet & Clank: Up Your Arsenal for a pretty cheap price, because the game isn’t so new anymore. But it was new to me, and my friends and I are enjoying it. If prices start high and stay high, I’ll have to start seriously looking into the used market, no matter what Mark Rein thinks.