EA on PS3 | PS3Blog.net
An EA executive said in a conference,
This Christmas, it’s going to be difficult to harness the full power of the PS3 on first generation software versus what will be second generation 360 games, so they’re going to be more alike than different, is our opinion at this time. […]
As those machines develop over time […] there’s a lot of horsepower inside the PS3 that we’ll be able to unlock over years two, three, and four that we’re very excited about.
So first-gen PS3 games will match the quality of second-gen 360 games. And PS3 will have lots of potential to tap into in subsequent generations. Great news!