PS3 Slogan: “This is Living”


We made a lot of fun of Nintendo when they came out with the name of their next-gen console, the Wii. Now I guess it’s time for all the Nintendo fans to make some fun at Sony’s expense when it comes to Sony’s slogan for the upcoming PS3.

“This is Living”

Yeah, I know. Sounds kinda tacky. But once you watch the video, it’s not as bad. But still.

Here’s the YouTube version of the video:

And here’s a more hi-res one:

PS3 Slogan Revealed: “This is Living”


Written by: Blackstaffer - News Contributor


  1. #1 by mcloki on September 1st, 2006

    I think and hope and pray it’s only for Sony Europe. It’ll get crushed in the States by the parody and name calling. Wii is already starting to suffer that.

  2. #2 by Tosh on September 1st, 2006

    Flying PS3′s are cool and all, but ….. This is Living, lol. I hope that isn’t the US slogan.

  3. #3 by Børten on September 2nd, 2006

    Oh shit!

    If this is Sonys comercial headings, we’re i trouble!

  4. #4 by Tom on September 2nd, 2006 [ 665 Points ]

    It is currently Europe only according to a Sony Europe spokesperson. In Japan they get the PlayBeyond campaign that was used at E3 this year- better than this.

    However, Sony Europe always come out with weird adverts- anyone remember this?
    http://www.youtube.com/watch?v=LldAjOZJCQc
    Very, very odd.

  5. #5 by coolbreeze06 on September 2nd, 2006

    yup kinda weak…ther is a better commercial up on game videos.com. It is little better…

  6. #6 by Maffy on September 2nd, 2006

    Euro PS advertising, whacked out as always. I kind of like the font though, suggests a kitsch ‘Now we’re living!’ sort of mentality.

    And as Tom said, ‘The Third Place’ for PS2 was far stranger than this, didn’t hurt sales though!

  7. #7 by Will Titterton on September 21st, 2006

    The Full Length Version of “This is Living – Real Time” can be found at
    http://www.viralchart.com/media/clips/thisisliving_seed.mov if anyones interested


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