Howard Stringer inadvertently states European launch date [Update]


It’s “April”. :?

In an interview with CNET today, Sony CEO Sir Howard Stringer got asked what goals Sony was seeking to achieve within the next year. He responded:

I think it’s 6 million units by the end of the quarter, worldwide. And then we have got the European launch in April, which is very important to us. I think we have 20 games out there. I assume we’re going to increase the number of games.

Lost in the shuffle is the fact that the current games that are out there are only using about 20 percent to 25 percent of the bandwidth. Once the publishers’ excitement reaches a level of intensity that they start using more of the bandwidth, that will create additional excitement.

Secondly, there now are 1 million Blu-ray players in the market, and each of those in the United States has a Blu-ray disc because we put Talladega Nights inside.

Of course Stringer’s comments are open to some interpretation as he makes a few obvious errors (games consoles don’t have “bandwidth” and Sony only gave out Talladega Nights with the first 500,000 PS3s), but for the main part if one guy is going to know when Europe will recieve the PlayStation 3, it’s him. Stringer also restates that Sony expects the PlayStation 3 to break-even at the end of 2007. Fingers crossed this will mean a price cut will on the cards in the not too distant future.

This (further) delay is really disappointing. Whilst I was becoming resigned to the fact I won’t be able to afford a PlayStation 3 for a good few months, I know a lot of people who will be extremely annoyed. Still it isn’t a complete screw up if the console launches within the first week of April. Here’s hoping, we should now by next Friday at the latest.

CNET- Sony’s brave Sir Howard

UPDATE: SCEE have gone on the record saying that they still stand beside the March date, taking Stringer’s comments as “incorrect”. Furthermore, threespeech indicates again that the date will be 23rd March, and reveals that the prices will stick at £425/€599/€629(Ireland). Hmmmm… I wish Sony would just get on and say.


Written by: Tom - News Contributor


  1. #1 by Tosh Hatch on January 17th, 2007 [ 1102 Points ]

    Wow, pushed back to april! Man I hope not. you guys have been waiting too long.

  2. #2 by Segitz on January 17th, 2007 [ 1470 Points ]

    As I said, I am a patient guy. 2 weeks or what dont matter to me at all.

    My birthday is on April 15th (Sunday) and by that time, it will surely be released over here.

    I mean, my PC still has some games to play (first and foremost NWN2, which I got in November, but didnt play much due to time constraints till now) and Exams are too… So no biggie here.

  3. #3 by Gary on January 17th, 2007 [ 1780 Points ]

    My patience is really starting to wear thin. If it is April then I may consider holding off getting a PS3 until there’s either a price drop or until DMC4 is released. Whichever is first.

    Whatever, Sony.

  4. #4 by manlord on January 17th, 2007

    I have been actively waiting :) for this thing since E3 2005, it’s almost 2 years by the time it really launches.

  5. #5 by Sporty on January 17th, 2007 [ 95 Points ]

    I would wait till Jan 23 when they are suppose to announce the date. I think he’s kinda on crack really. Since March 31st is the end of the current fiscal year without a EU launch the 6 million is probably not possible.

  6. #6 by YODADDY on January 17th, 2007 [ 810 Points ]

    now where he is talking bandwith… I have 12mb download and 1mb upload what does that mean to me ?

  7. #7 by Sporty on January 17th, 2007 [ 95 Points ]

    Not internet connection Yodaddy. He’s trying to say developers aren’t making the most out of the system. Bandwith is a generic term meaning the potintial speed between two devices. On PS3 the bandwith he’s talking about is between the memory and compenants.

  8. #8 by Tosh Hatch on January 17th, 2007 [ 1102 Points ]

    Ya, it’s going to be exciting when developers start unlocking the full potential of the PS3

  9. #9 by ehandlr on January 17th, 2007 [ 44542 Points ]

    SCEE has already debunked this and stated they are still on a March schedule.

    http://www.news4gamers.com/ClickOut.aspx?ObjID=20103

  10. #10 by fleakitten on January 17th, 2007 [ 26489 Points ]

    Sony Europe dimisses Stringers’ comments.

    http://www.gamesindustry.biz/content_page.php?aid=22290

  11. #11 by YODADDY on January 17th, 2007 [ 810 Points ]

    oh as in the ps3 will do alot more than it already does … cool thanks for the info !

  12. #12 by Sporty on January 17th, 2007 [ 95 Points ]

    Sony would be better off if they only let Phil Harrison do the talking. Stringer seems to screw up at every chance

  13. #13 by Pc on January 17th, 2007

    Damn…12 mb dl and 1mb ul is some serious shit !! I’m only pushing 8mb dl and around 400 – 500 kb ul. Anyways, I believe that the PS3 will still make the March launch….just pray guys..lol :)

  14. #14 by Segitz on January 17th, 2007 [ 1470 Points ]

    You gotta be jocking, right?

    I have 2mbits up and 192kbits down!

    Of course, at University, I get 4megaBYTES per second up AND down (simultaneously), but the firewall blocks of many ports, so theres no go for bittorrent (Linux isos and WoW updates, but both can be downloaded oftern internally at even higher speeds, the Germany wide university network is one of the fastest on Earth, except of course Internet2).

    And yes, he was talking about component bandwidth. Bandwidth in a system describes, how much data can flow between CPU and RAM or RAM and GPU (and so forth). As the PS3 has 2 128bit lines at the GPU (normal 128bit to GDDR3 RAM and flexio to XDR (thru CBEA iirc)), it has a pretty high bandwidth (compared to the general PC of today), nearly twice as large as the 360 (but the 360 does have its eDRAM which “saves” precious bandwidth, because it will be used for bw heavy applications like blur, AA and whatnot, which the PS3 has to do in main/local RAM).

    The advantage of the PS3 is, that the 2 RAM banks dont share a BUS, so either cant starve (stalling the cpu/gpu). Theoretically, this can happen with the 360, if either needs to much bw. But is this is purely theoretical, I dont think, this will be too much of a problem NOW (I can develop into a big one though).

    I hope I could give you some insight into what BW means.

    (I hope, I made no mistakes here :D)

  15. #15 by Gary on January 17th, 2007 [ 1780 Points ]

    :lol: at Segitz! You mean joking as Jocking would involve some kind of act with a Scottish person.

    You crack me up, man! :lol: :lol:

  16. #16 by YODADDY on January 18th, 2007

    NO JOKE OR JOCK…. 12MB DOWN WITH 1MB UP I WANTED MY PS3 TO HAVE THE BEST. WHERE I HAVE 2 CABLE MODEMS AT THAT SPEED I NEED SOFTWARE THAT WILL LET ME MERGE THE 2 IN TO 1…THEN NO MORE WAITING ! kNOW WHAT i MEAN ?


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