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Sony No Longer Producing 60GB NA PS3 |

It looks like Sony’s having a fire sale to get rid of excess inventory. The recently announced, and much appreciated, price cut from $599 to $499 in the US of the 60GB PS3 will last only as long as console supplies last. Kaz Hirai, in the interview linked below, says that Sony is no longer producing this 60GB PS3 model, and therefore the two-SKU approach will only last as long as supplies of the 60GB model last.

We know that the 60GB PS3 model sold in Europe is the one without the Emotion Engine chip. As is the new 80GB PS3 soon to be released in NA. So if you were planning on getting a PS3 with better PS2 backwards compatibility, time is running out!

So Sony seems to be doing a bit of sleight of hand here. They proudly proclaim a $100 price cut, but don’t tell us that it will only last until supplies run out. Not exactly being forthright with the consumer there, are we Sony? On the other hand, we don’t know the whole story. Maybe, once supplies run out, Sony will drop the price of the 80GB PS3 in order to keep the PS3 price at $499? It would be nice, but it would also tick off all those 60GB purchasers who could have waited a month for an 80GB version.

So I have to say that, once again, Sony have done themselves a disservice by not revealing the whole truth. When are they going to learn?

VG TV [around the 1:50 mark]

Thanks to Brian Hoyt who gave us this video link in this PS3 price cut discussion.

  • Darrin

    OK, the current 60GB model is on its way out. They are moving to a one SKU approach with the slightly inferior software backward compatibility that is cheaper to manufacture. That’s a sure thing.

    However, we really don’t know what the single SKU will look like. Going from the current $499 model to the announced 80GB/$599 model is clearly a step down and I simply don’t think they will do that. Either they will drop the price of the 80GB model or they will sweeten the deal in some other way.

  • Sporty

    Talking completely out of my ass, I would bet that the 80 will drop down to the 60 price once it’s gone and remove Motorstorm.

    If that turns out to be true then everyone that buys a system in the next few weeks are paying $100 for Motorstorm 😀

    As I’ve said in the other thread. I bet Sony will do something though. Reeves said PS3 will win this holiday season’s sales, Only way for that is momentum at the start of the shopping season in august, and they tried a $600US price last holiday, didn’t quite win it.

  • freedesign420

    whats the deal with the box image for the 80gb ps3? the controller has the infamous red light…..why do they continue to do this? personally i would love to have that little circle light up. not that this is the end of the world, but false advertising anyone? sorry, for being off topic. this whole price cut thing is BAD for sony! they were doing so well at e3, and now the ball is going to drop, and probably piss off some people in the meantime.

  • ehandlr
  • Weird. We get two big-name sources (Kaz and David Reeves) saying it’ll happen. And anonymous SCEA sources saying it won’t.

  • ehandlr

    It sounds like they didn’t get a definate “Yes” from Kaz.

    “Previously, a senior PR at Sony in London had backed Reeves statement, confirming that he had been talking about the US market, though the PR later distanced London from the remarks, telling Next-Gen, “I believe that is the plan, but SCEA has not formally made an announcement on any timeframe. As it affects the US you should confirm with SCEA.”

  • Note that in the denial, they do not say that the 60GB PS3 is still in production. They just say that they still have enough supplies for the “forseeable future”.

  • Sony EU and Sony NA need to get their stories straight before one or the other start running their mouths. sheesh!

  • ehandlr

    There are only 5.5 million 60 gig PS3’s shipped world wide with 3.5+ million already in the hands of the consumer. I don’t see how

  • ehandlr

    less then 1.5 million can be considered “forseeable future” but yea I see what your saying there.

    and for some reason it cut half of my post off.

  • No, I just edited your post so that the link was on the words “SCEA is denying it”. The link was running off the side…

    Unless there was more?

  • ehandlr

    lol no the last 2 posts I made that are split. I used the (less then) symbol and I think your blog didn’t like it. so in the next post I continued where I left off by typing the word out.

  • I really do think that a soon as the 60gb sku supply is gone, they will spend maybe a few weeks with the 80gb at its price, and then drop it to 499 as the holiday season nears. It seems sony is going to just have one sku and this is the method they are choosing to do it. And because of the revised innards of the 80gb ps3, they probably take far less of a hit on it.

    I say, unless you have to get one now, wait until the supply diminishes on the 60 model, and the 80 will fall to the 60’s price. That seems to be a safe bet, because sony has already shown that they know 600 is too high.

  • ehandlr

    Bobeotm, the 80 gig PS3 that comes with Motorstorm (maybe Resistance also not sure) is a limited edition set. So even that sku won’t be “the sku” for Sony to prolong.

  • Rjcc

    Sony has repeatedly said that this is not a price cut. Jack tretton was on G4 the first night saying just that.

    I understand why they’re not officially announcing that the 60GB is a dead man walking, and I understand why they’re not making it (it’s more expensive), but I don’t understand how they can possibly be dumb enough to tell European journalists what the plan is, and expect it to not come back to the US.

  • Rjcc

    ehandlr – “limited” means whatever they say it means. IIRC, the ps2 w/ Gran Turismo was “limited”. They sold milllllions of those things

  • The official PlayStation.Blog had this to say:

    One quick thing before I head to the show for the last day. I just wanted to clarify something. I’ve seen a lot of posts this morning related to the 60GB SKU and the comments by SCEE President David Reeves. As we announced this week, SCEA’s product offering in North America consists of a 80GB PS3 available in August and a 60GB PS3 available now for $499. We will have ample supplies of both models to meet the needs of consumers for the foreseeable future.

  • Mike

    Why is it every time they’re on the verge of making sense again they do something like this? I never thought the E3 2006 price points were bad when I figured the 20GB w/ HDMI would be $399 by the time MGS4 comes out. Now they’re just using this ipod method of perpetually keeping the price up and adding new features. This doesn’t work with games. The software costs more than music does (and how many people on college campuses are actually buying the music) and it’s not standardized like digital audio is.

    I look at all the games they had showing and think SCEA is really starting to get the ball rolling. Then I read something like this and I realize Sony as a whole is still lumbering. Did all the laptop battery recalls mess them up this bad?

  • François

    IMO, they have to keep a reasonably high price (499$ us) if they don`t want to hurt the sale of other blu-ray players. They want the industry to adopt blu-ray, they must not cut the grass under the feet of other manufacturers that invest huge amount of money to introduce their own players (Sharp, samsung, pionner etc…). I think the price of the ps3 will go down as the average price of the stand alone blu-ray players go down too.

    IMO, with the instant boost in sale after price cut, I am convince there will be a 499$us version available to go through next chrismas season, if it is not a 60GB, it will be a 80GB core pack or something.

  • Matt

    I personally will not buy a PS3 until rumble is included with the system. I really enjoy Rumble and it has become a must for me. There still aren’t enough games on the PS3 that I can’t get on my 360 (at least that I can’t pick up later). Some of the things shown by Sony have me excited for what is coming, but it is far from now.

    Francois, I think to some extent you are correct but since Sony owns the format they can reduce the fees manufacturers pay so they can make a profit. Also you over over-estimating the PS3 as a blu-ray player. It isn’t that it can’t hang with a stand-alone, which it does easily. The perception of the average consumer is that a console cannot do what a stand-alone can is very real. Also stores are far more likely to push a stand-alone because the profit margins on those are much, much larger.

    I think Sony needs to sell 5.5 million consoles by the end of the year to be on pace to win this generation. That would give them roughly 9 million total. Microsoft has some real heavy hitters that will definitely move some consoles the last few months of the year. Nintendo also will have some of their largest games in many years and will sell more consoles than they do now (I still think the Wii is last place this gen).

    I, like many of you, question the plans of Sony. It won’t stop me from buying their system but they are tripping over themselves. If they ever get their @$#% together they could kick some ass. I just can’t see that happening this year.

  • I sometimes wonder if Sony has a deathwish, I really do.

    I really can’t be bothered to try to think of reasons why Sony has done this but the 80GB PS3 is going to be their 3rd SKU and it’s not even 1 year old!

    Whatever. I have a PS3. I’m enjoying it but Sony are not doing themselves any favours at all. 🙄

  • Pc

    Just think of it in this way….All their doing is clearing off the shelves and maintaining their current price of $599 with the new PS3 bundle (which offers you even more) so they don’t lose out on a ton of money by selling their product for way cheaper than it costs to produce. That’s all folks….their doing nothing wrong here….people will get more for their money…even more so than they were already getting.

  • derrickgott007


    Dave Karraker | July 13th, 2007 at 3:27 pm

    Hey Guys. Let me jump back in here to answer some questions. Kaz has confirmed that we have stopped production on the 60GB in Asia. However, we have a very ample supply of systems still here in the North American market and will be able to meet demand for months to come at the new $499. We will keep monitoring the market and take the necessary steps to meet consumer needs once the 60GB model is depleted from retail.

    WHAT DOES THAT MEAN?? READ THIS LINE AGAIN… “We will keep monitoring the market and take the necessary steps to meet consumer needs once the 60GB model is depleted from retail.” MY PREDICTION IS THAT THEY WILL DROP THE STAND ALONE 80GB PS3 TO $499 ONCE THE 60GB ARE GONE. THAT IS A 80GB NON-PACKAGE DEAL. AND MY GUESS IS THAT IT HAPPENS AROUND CHRISTMAS.