Monthly Archives: July 2007
Sony Computer Entertainment America Announces Exclusive Game Development Deal With ‘Eat, Sleep, Play(TM)’
New Development Studio Formed By God of War(R) Creator David Jaffe and former Incognito Entertainment Chief Scott Campbell
FOSTER CITY, Calif., July 27 /PRNewswire/ — Sony Computer Entertainment America Inc. (SCEA) today announced an exclusive game development deal with Eat, Sleep, Play(TM), a new software development company formed by legendary game creators David Jaffe and Scott Campbell. Under the agreement, Eat, Sleep, Play is signed on for a multi-year, multi-title deal to create titles for the PlayStation family of products, with the first slated for release in 2008.
Based in Utah, Eat, Sleep, Play is a newly formed company founded by David Jaffe, a former creative director for SCEA’s Santa Monica Studios; and Scott Campbell, the founder of Incognito Entertainment, a dedicated development studio also under the SCEA Santa Monica Studios banner. Jaffe is perhaps best known as the co-creator and game director behind the multi-million PlayStation(R) platform franchises Twisted Metal(R) on PS one(R) & PlayStation(R)2 and God of War(R) on PlayStation 2. Campbell, a long-time collaborator with Jaffe and co-creator of the Twisted Metal titles, is currently receiving industry praise for Incognito’s PLAYSTATION(R)3 PS3(TM))-exclusive online air and ground combat game Warhawk(TM). Additionally, Jaffe and Campbell recently collaborated efforts on Calling All Cars(TM), a popular exclusive downloadable title for PLAYSTATION(R)Network.
In addition to the multi-year, multi-title deal to create titles for the PlayStation family of products, the company will also be creating Twisted Metal(R): Head On for PlayStation 2, which is scheduled to be released this winter. Twisted Metal: Head On will feature lost levels from the never released Twisted Metal: Black(R) Part II and a documentary on the series.
From an EA investor meeting (link at bottom):
[Electronic Arts CEO John Riccitiello] admitted that EA was on the “wrong horse” by concentrating mainly on the PS3 and Xbox 360 while throwing less resources towards the Wii during the console …