PS3 Rocks!


As most of you have probably seen, the official PlayStation blog previewed the new PS3 TV ad campaign. Check out the videos.

Wow, I’m impressed. It’s just an ad, but they did a pretty good job. What do you think?

UPDATE: I’m having trouble embedding the .flv video on this blog site. For now, you will have to visit official blog site to view.


Written by: Darrin - Contributing Editor


  1. #1 by Gary on November 1st, 2007 [ 1780 Points ]

    I think the PS3 is a load of crap. The biggest waste of money I’ve ever spent. Ever.

    Obviously that’s a lie.

    I think Sony suck at marketing the PS3. Their ads for the Bravia range of TVs are amazing though.

  2. #2 by Sporty on November 1st, 2007 [ 95 Points ]

    Wish I could edit more post like that :D

    I typo so much it’s annoying to read some of my comments. But I think the new ad campaign is a huge improvement from the white room.

    I like the new Ratchet and Clank commercial also. You can tell they have new people handling their ads

  3. #3 by Gary on November 1st, 2007 [ 1780 Points ]

    8)

    They need to show more footage of games such as R&C, Uncharted, Heavenly Sword and the PS Eye etc, at peak viewing times during commercial breaks. The only ads I ever see on UK TV is for the DS, Wii or Halo 3.

    Now I don’t watch a lot of TV but I am sometimes forced to sit through soaps like Coronation Street which pulls in a fair amount of viewers.

  4. #4 by Tosh Hatch on November 1st, 2007 [ 1102 Points ]

    For a quick 30 second ad I LOVE IT! Much funner to watch than the white room last year.

  5. #5 by Darrin on November 1st, 2007 [ 17143 Points ]

    Sporty, they’ve done ads of this style before. For example, this reminds me of the older play beyond videos.

    Gary, I think these ads are *awesome*, but I must admit that they probably could do a better job of getting the word out overall. They have an awesome product to sell.

    Also, it’s hard to put to much game footage in a short tv clip without killing the pace or length of the ad.

  6. #6 by Tosh Hatch on November 1st, 2007 [ 1102 Points ]

    I like how they included Home in the first ad. Looks like the open beta is truly coming this late November / early December.

  7. #7 by Gary on November 1st, 2007 [ 1780 Points ]

    I haven’t even watched the ads, I’m mainly referring to the lack of advertising in the UK and on TV.

  8. #8 by liar on November 1st, 2007

    This is just the first of many campaigns to show the different “facets” of the PS3…btw over here the local Sony Store sold all their 40GB stock the day before official release.

    From Peter Dille..

    “Many of you asked why we aren’t pushing the fact that online play via the PlayStation Network is free. We are keeping the focus of this campaign on the entertainment aspect and the content that you can only find on PS3. But we agree this is a very important distinction between our service and the competition and we’re not shy about pointing it out. We have many more campaigns (online, print and TV) that address other facets of our business, so stay tuned!”

    http://blog.us.playstation.com/2007/10/31/new-ps3-tv-ad-campaign/#comment-28256

  9. #9 by bobeotm on November 2nd, 2007

    I am glad they are finally getting on the ball with advertising.


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