Calling out the Blu-Ray Haters


It’s doesn’t get more clear cut than this, folks. Engadget is calling out tech blogs for hating on Blu-Ray.

Engadget is accusing sites of cherry picking a single 13% week over week decline and spinning that into an overall trend, while ignoring neighboring weeks where the format shows much stronger gains and also ignoring other stats showing bigger picture rises in blu-ray sales.

They call out ArsTechnica and Slashdot by name. Engadget writes:

for some reason, the 13 percent drop in Blu-ray sales last week got a lot of attention. What we can’t figure out is why the 30 percent increases during the two weeks before (combined) went unnoticed. It boggles the mind why so many so-called tech evangelists only pick up on the bad weeks

Either way, when movies like the Forbidden Kingdom and TV shows like Terminator are stealing double digits away from DVD, sales are not down. But hey, predicting the end of Blu-ray is just so much more fun than actually analyzing all the data, isn’t it? Ah well, we’ll let the haters hate — meanwhile, we’ll continue to enjoy the highest quality hi-def around.

A report from August on afterdawn.com cites Home Media Research, showing a clear rise on Blu-Ray disc sales:

According to Home Media Research compiled by the Redhill Group, it appears that Blu-ray sales are actually quite solid for the year, and up 300 percent year-on-year from 2007.

The research says that Blu-ray movies are selling at about 1.14 million per month on average for the year, for a total of about 8 million. The combined total for 2006 and 2007 was about 6 million discs sold.

ITWorld also paints a negative picture without citing any market research or any data whatsoever. In an article titled, “Blu-Ray hits the skids, numbers continue to decline”, they write:

The cause could be a variety of factors, from the failing economy to the summer gaming doldrums, but the effect is clear: Blu-Ray as a media format is in decline.

As a side note, here is a tutorial, that just come out today, for writing your own BD-J applications in Java that can be played on any Blu-Ray player.


Written by: Darrin - Contributing Editor


  1. #1 by Segitz on September 25th, 2008 [ 1470 Points ]

    Ah, just ignore this crap… The same happened at the beginning of the PS3… Last year, when one WEEK was slightly worse than before Sony was in trouble, but when it launched it Europe and sold 500k units in one day, nothing needed to be talked about.

    Thing is, BD v. DVD… as of now, DVD is MUCH cheaper. I still buy low end stuff on DVD, because the premium just isn’t worth it (and often, the BD has less extras) or the BD isn’t released yet. On the other hand, with high end releases, I always go for BD because I have a PS3 AND a FULLHD display. Why not take advantage of it.

    Over time, BD will phase out DVD and DLC won’t be there, because people want to OWN their movies AND there isn’t nearly enough bandwidth, except for maybe Japan… but they ARE a different folk^^

  2. #2 by Mike on September 25th, 2008

    It is pretty absurd. I see a lot of this on tech forums, often accompanied by the idea that movies through the internet are going to take over. These people must be living with that elderly woman in Sweden where the internet pipes are fat, fast, and dole out unlimited bandwith. In the U.S. most “broadband” is pitiful, and penny pinching corporations like Comcast are now instituting monthly bandwith restrictions. Why would someone elect to obtain something digitally if it carves up part of their bandwith limit? It’s the same issue with Burnout becoming a PSN game – a good idea, a nice step in an interesting direction, but not practical, particularly when it costs no less than the retail disc.

    As for people who are satisfied watching Television show DVD’s on their HDTV, not noticing it looks considerably worse than the original HD broadcast, well, that’s a crowd that cannot be won over. The difference is there for people with the eyes open wide enough to see it.

  3. #3 by Andy on September 26th, 2008

    I make the effort to by Blu-Ray instead of DVD whenever possible. I don’t really care what the press says, I prefer the format and it looks great on my PS3 and HDTV.

    I think one day DLC will take off but as Segitz says, I’d rather own a physical disk, especially until the big companies learn that if my HDD crashes I’ll need to download movies I already own again…for free. UNtil they come to the party on that issue DLC will always be a risky business.

  4. #4 by Marc on September 26th, 2008

    Sony fanboys doing more dc…hilarious stuff.

  5. #5 by Mark on September 26th, 2008

    The anti-bluray articles is the result of fanboys still bitter that Sony’s PS2 killed their beloved Dreamcast. The death of the Dreamcast gave rise to a small but vocal minority who have been littering the internet wth anti-Sony bile.

    Why anyone would have such loyalty to and animosity against companies that don’t know or care who they are and in who’s success or failure they probably have no personal financial stake is beyond me.

  6. #6 by James on September 26th, 2008

    http://i35.tinypic.com/294qxlh.jpg

    Who would’ve thought, a PC-centric website pushing digital downloads.

  7. #7 by mcloki on September 26th, 2008

    Let me propose an Alternative theories why Ars would write such an article. Greed.

    The comments on that article are 4 pages deep. The animosity between Bluray haters and supporters is vocal. Not to mention that we have 10 posts on it here.

    Conflict drives traffic. Traffic drives ad sales. Ad sales mean that web sites get paid. Write a misleading headline, rile up the plebs, get a flame war going on and the cash registers ring.

    The tin foil hat wearing mcloki also likes to blame the shadowy Microsoft “astroturf” squads that fill up forums with XBox and MS propaganda.

  8. #8 by Rjcc on September 26th, 2008 [ 490 Points ]

    I don’t think its fanboys or pc centrism, it’s simply headline mongering. most people don’t look at the big picture or have any idea what goes on week to week so any shocking headline gets clicks.

  9. #9 by James on September 26th, 2008

    Whenever there is a big release, the week after it will be down. That is simply par for the course for content-driven industries. It’s ****ing amateurish of a major website (that I once considered intelligent) to project some kind of trend from 14 days of sales.

    And lol @ Marc. Damage control? Are you illiterate? Assuming you’re not, the following image shows the Amazon “Bestsellers in Movies & TV” salesrank of the top 100 Blu-rays vs the top 100 DVDs, over the last 16 months. Blu-ray is blue, DVD is black. As you can see, Blu-ray sales are going nowhere but up.

    http://www.eproductwars.com/dvd/graphs/salesrank100-1-1-All.jpg

  10. #10 by darrin on September 26th, 2008

    I’m sure the upper management at those sites (Ars and Slashdot) are ok with articles like this because it generates traffic and ad revenue, but the technical editors who write those articles are motivated by personal idealogy and fandom rather than by money.

  11. #11 by BluFan on September 26th, 2008

    I agree with the article. It’s ridiculous to think that weekly fluctuations in sales are any indication of a greater turn for the worst. Maybe it was just a slow week…. Let’s see what happens when Iron Man and the Dark Knight come out on Blu-ray… I’ve actually been working with Warner Home Video on some projects and they’re fully backing this format, it isn’t going anywhere but up.

  12. #12 by ehandlr on September 30th, 2008 [ 44542 Points ]

    I don’t buy DVD’s much anymore….but I’m select with my Blu-ray as well. Still end result is I buy 100% more Blu-ray then DVD.

    I’ll be buying Iron Man today.

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