Image Image Image Image Image Image Image Image Image Image | December 15, 2017

Scroll to top



November Hardware Sales |

PS3 has been delivering some awesome software but these sales numbers don’t look good. They aren’t horrible, over 450K of new sales isn’t bad for a month, but for a holiday month compared with the rave success of the competition, it’s a big disappointment. It’s even worse, when you consider that PS3 arguably has the best lineup of software and how little that seemed to help. LittleBigPlanet didn’t even chart in the top ten which is another disappointment. I would argue that that title is the most innovative, entertaining, and accessible game of this generation and Sony isn’t doing a good enough job of getting the word out. For a medium to heavy gamer, who wants WiFi and online, the PS3 is arguably the best deal, but it’s clear that the system sales are being hurt by the lack of a gifting-friendly entry price. Also, beyond price, games, and features, the PS3 has an image problem. The Wii and 360 have built up more brand loyal fan bases that don’t want to switch to another console for price or more innovative games.

As a gamer, I’m loving the amazing game titles out now, the 2009 lineup looks amazing, and I’m optimistic that that level of quality can turn these sales numbers around.

  • Mike

    They gotta drop the price. There is really nothing else to it.

  • Gary

    Yeah they have to drop the price and I believe Sony have made a mistake by not doing so in the run up to Christmas. Great games can only drive sales so much, the price of the hardware will always be the deciding factor for the majority of people.

  • Dani

    But look. One PS3 costs like 2×360. In Europe are more PS3 sold than 360. With an Timedifference of 1 Year and even the high price.

  • More than double the amount, xbox360 has sold.. quite an achievement. It is half the price too, MS is bleeding money, but they are establishing their brand.

    Xbox360 is very, very popular amongst teens. They will grow up, only to buy Xbox720’s, sony is missing the boat here. They enjoyed being the dominant power during PS2 era, but the world is different place now..

  • John

    MS is bleeding money, but MS gets the Windows tax, so they’re like big government, they can afford to bleed money: taxpayers are generous.

  • sony is focusing more on being profitable than on winning market share. whether or not that is a good long-term strategy is another question.

  • darrin

    A few more theories…

    If Sony dropped the U.S. console price by $100, that would have lost them $40 million just this month on the ~400K they sold. They really need that money to justify the whole business.

    Microsoft loses money on those $200 arcade units but makes a lot of it back in accessories: those $100 WiFi adapters and hard drives are mostly profit. Sony obviously doesn’t have that revenue.

    Secondly, I’d guesstimate that PS3 only would have sold another 200K or so in the US. It’s not just the price, the kids in the US just like the Xbox brand better.

    U.S. pricing decisions might be also affected by Europe and Japan. The PS3 is already selling much better in those territories and maybe there would be problems (black market imports or user upset) if they tried to widen the price gap between PS3 consoles sold in different territories.

  • Wow, Resistance 2 didn’t even break 500k? LBP has sold over a million copies so who cares if it’s not on the top 10 list.

    If this was about price then why isn’t the cheaper 360 outselling the pricer Wii? Sony needed to advertise their hardware a bit. I see a commercial for the 360 and how it ‘has over 200 kid friendly games’ on channels like The Food Network atleast once an hour. Every walmart commercial has advertisement for the 360 or wii and the only time they mention a Sony product is for a bluray player or an HDTV. Is this Sony’s fault or companies playing favorite?