Comments on: Killzone 2 Advertising

By: Tosh Hatch

Tosh Hatch — Fri, 16 Jan 2009 17:57:00 +0000

I made this game aware for the first time to a friend at work that has a PS3 and his exact words are:

Yikes! Those graphics are brilliant.

By: SL33PY

SL33PY — Thu, 15 Jan 2009 12:26:02 +0000

The gifs make me dizzy :p

btw emrah, I can play kz1 if I’d wanted to… I have ps2 backwards compatibility and I’ll tell you how much I’ve used it…

….

0 times

I might use it if my ps3 could actually read my memory cards out of the box, I’m just to lazy and not willing to shovel over some more money for that functionality.

By: Emrah

Emrah — Wed, 14 Jan 2009 21:15:05 +0000

Maybe if it wasn’t named as the second iteration of the game, it would have better consumer perception in such advertizements? e.g. Killzone: Invasion. People may go, “well I even don’t know the first one”. Killzone isn’t exactly an established brand. They’ll look up killzone in google, to find out that they can’t play it in their non-backwards compatible [existing/future] PS3.

By: Henning

Henning — Wed, 14 Jan 2009 21:00:34 +0000

Tosh: that’s exactly what I was thinking. Advertising milk is to try to make you buy something you’re already aware of. Advertising Killzone 2 is to make you aware of it in the first place. If you’re aware, you’ll buy. The game looks to be THAT good.

mcloki: that’s exactly what I was thinking (as well ). The LBP launch was totally messed up. Sony doesn’t need that, and we deserve better after plunking down our $60.

By: Tosh Hatch

Tosh Hatch — Wed, 14 Jan 2009 20:02:14 +0000

At the very least advertising makes people aware of the game.

By: Trieloth

Trieloth — Wed, 14 Jan 2009 19:47:09 +0000

Humm..ads are a waste of money, but then again people are weak and simple minded so they need direction. Game Informer helped advertize. They say its coming out on the PS3, PC, and 360 at the same time :/

By: mcloki

mcloki — Wed, 14 Jan 2009 18:37:14 +0000

The ballet ad would be great on TV. They need that Gears of War “Mad World” type of ad. The game looks great. Hopefully they can launch it without a hitch. The type of problems that SOCOM and LBP had during launch just hurt Sony’s chance of making a dent in the market.
Did I say the game looks great. Fantastic really.

By: James

James — Wed, 14 Jan 2009 17:59:16 +0000

this game is going to own anyway. I loved the first one (don’t now why so many people disliked it, the only problem I had with it was the sniper’s scope). In fact, I liked it better than Halo…