Netflix Hikes Blu-Ray Rates


Personally, I thought $1/month for Blu-Ray was an awesome deal. Apparently, it was too good to last. Today, Netflix significantly hiked their Blu-Ray surcharge:

Discs At A Time Netflix DVD and unlimited Downloads Netflix with DVD and Blu-Ray and unlimited Downloads Blockbuster with DVD and Blu-Ray. Mail Only Blockbuster with DVD and Blu-Ray and Retail Store Exchange
1 $8.99 $10.99 $8.99 $11.99
2 $13.99 $16.99 $13.99 $13.99
3 $16.99 $20.99 $16.99 $19.99
4 $23.99 $28.99 N/A N/A

Blockbuster doesn’t charge extra for Blu-Ray and Blockbuster also offers the very convenient in-store exchange service, but Netflix offers the buffet style all-you-can-watch download service.

Personally, I disabled the Blu-Ray option on my Netflix account immediately after getting the notification, but the rates aren’t too out of line with what Blockbuster is doing. I’m glad that there are at least two competent services to choose between.


Written by: Darrin - Contributing Editor


  1. #1 by Mike on March 30th, 2009

    It is going to suck if/when Blockbuster goes under. I think Netflix is doing this to funnel people towards their streaming service, which in terms of visual quality, simply is not up to snuff.

  2. #2 by JimmyStewart on March 31st, 2009

    Well this hike got me to disable my Blu-Ray option as well. And it’s making Blockbuster a more tempting option. If/when they get their own streaming service out I might have to give them some consideration.

    And I’d say you’re right Mike. Netflix has said a number of times they’d love to switch their entire business over to streaming in the future. A recent news article I read claimed it only costs them $.08 to stream an hour of video as opposed to over $.80 to send out a disc. Seems like a no brainer to me. And as a customer I have to say I’m loving it. Unlimited viewing at any time of day or night will always trump having to pick a movie in advance and hope you still want to watch it after it shows up in the mail. And while I also agree that on a technical level their HD streams don’t match up with a nice transfer on a Blu-Ray, to be fair what digital HD download does? I think saying it’s not up to snuff is a bit harsh. The HD films I’ve watched on my set looked great, much better than suffering through them in SD anyway. Plus, if I care that much about how a movie looks I’ll buy the Blu-Ray. But for most rentals, seeing it in HD is plenty enough for me. Not every movie needs 1080P.

  3. #3 by Segitz on March 31st, 2009 [ 1470 Points ]

    You Americans just be glad that you HAVE such a service… With the same “mail-in” service, we pay about 50% more in Germany (12€ for a “flatrate” of BDs and DVDs) WITHOUT a download service and NO games either (in UK, they have games included too, we pay extra PER GAME for them).

    I would, no questions asked, subscribe to such a service DAY ONE, if it came to Germany! But alas, no one has tried it yet.

  4. #4 by Sinlock on April 1st, 2009

    Yea, I was not pleased when it showed up in my Inbox. Strongly thought about droping BR. But I’m a Extras junkey and blurays tend to have more extras on disk one and only Netflix rents “Disk 2″ So saddly I’ll just eat the extra 2 bucks.

    I only wish Netflix had a Buy/Keep option like Gamefly does as I couldn’t care less about Streamed movies.


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