Insightful interview with Kaz Hirai.


An interesting article with Kaz Hirai has been conducted by UK newspaper The Guardian. It also contains one of the best quotes i have ever heard from a video game company executive;

The PS3 is only a quarter way through a 10-year life cycle. So we want to make sure that we are supporting and exciting the core gamers. [...] If you go mainstream too quickly and don’t support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on. This is fine if you’re looking at a 5 year life cycle like all of our competitors, even looking back in history, have always done. The new console comes out and the old one is immediately disregarded. We tend to take a longer term view of how we manage the platform and the software titles that come out at any given time.

It seems logical that the Nintendo players could leave the Wii just as quickly as they arrived and that Sony has planned well for the long term.
a good read and i reccommend you take the time out to read it.


Written by: Trev - Contributing Editor


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