Archive for July, 2009
PSP Go’s First App “SensMe”

Here is our first look at PSP Go’s First App called “SenseMe” Not much is known but we know that it helps you create a play list depending on your mood.
Doesn’t look bad at all.

Braid to PS3 Says USK

The German Rating Board (USK) has recently listed and rated “Braid” as coming to the PS3.
For those of you who have been drooling over this highly praised Xbox Live exclusive, keep your fingers crossed!
PS3 Manufacturing Costs Reduced by 70%?

As you all know…Sony posted a loss in their gaming division for the previous quarter and we all know that manufacturing cost is a big element.
Hopefully with this, one of two things happen. Either Sony can start posting profits and/or we will see a substantial cost reduction the price of the PS3.
If this is to be believed, a $299 PS3 will still be posting a $50 profit with each system sold!
During a conference call for overseas investors following Sony’s Q1 09 financials, Nobuyuki Oneda Sony Corp’s CEO and Executive Vice President has revealed that manufacturing costs of the PlayStation3 have dropped by 70%.
“The cost reduction since we introduced the PS3 is very substantial and this is on schedule,” Oneda-san replied when asked about manufacturing costs. “We don’t disclose how much of the PS3, specifically the cost deduction was achieved during the past two years. But that is on schedule.”
“About 70%, roughly speaking,” Oneda-san added when pressed further on the matter.
Although a precise manufacturing cost isn’t known, it’s widely believed that the PlayStation3 originally cost Sony approximately $800 (£485) per unit. In January 2008 reports surfaced that the manufacturing costs had been reduced by 50% to approximately $400 (£243). Although Sony wouldn’t elaborate on exact figures, the 70% decrease suggests that costs have come down to around $240 (£146) per unit.
The 80GB PlayStation 3 currently retails for £299.99, $399.99 (£243), and 39,980 yen (£254) in the UK, US, and Japan respectively, which suggests Sony has room to make the widely rumoured $100 price cut.
PlayStation Store Update 7.30.09
Posted by T0SH in PlayStation Store Global Update on July 31st, 2009

Sorry the post is late, hectic day yesterday. Anyway who picked up Fat Princess? Worth it? Other than that, it’s a meh update. Anything for you?
United States
DEMOS
► Madden NFL 10
○ 932 MB
► Watchmen: The End is Nigh Part 2
○ 807 MB
GAMES
► Fat Princess
○ $14.99
► Watchmen: The End is Nigh Part 2
○ $14.99
► PSOne
○ Spec Ops: Airborne Commando ($5.99)
► PSP
○ Brave Story: New Traveler ($14.99)
○ Pocket Pool ($9.99)
○ Strikers 1945 Plus ($11.99)
ADD-ONS
► Cross Edge
○ Enigma Synth Pack
○ Hero Pack ($0.99)
○ It’ll Come in Handy Pack ($0.99)
○ This is Equipment Pack ($0.99)
► Dynasty Warriors 6 Empires
○ Eclectic Armor Set (men)
○ Norse Armor Set (men)
○ Priestess Armor Set (women)
○ Valkyrie Armor Set (women)
► Guitar Hero World Tour
○ Knuckle Sandwich Track Pack ($5.49 | $1.49 each)
♪ “I’m Shipping up to Boston” – Dropkick Murphys
♪ “New Wave” – Against Me!
♪ “Bloodmeat” – Protest the Hero
► Rag Doll Kung Fu
○ Time Saver DLC ($1.99)
► Rock Band
○ Blink-182 Pack 01 ($5.49 | $1.99)
♪ “Down”
♪ “Feeling This”
♪ “The Rock Show”
○ KISS Pack 01 ($5.49 | $1.99)
♪ “100,000 Years (Live)”
♪ “Deuce (Live)”
♪ “Parasite (Live)”
○ Weezer Pack 02 ($5.49 | $1.99)
♪ “My Name is Jonas”
♪ “Pork and Beans”
♪ “Undone – The Sweater Song”
♪ Damone – “Out Here All Night” ($1.99)
► Rock Band Unplugged (PSP)
♪ James Gang – “Funk #49” ($1.99)
♪ Alien Ant Farm – “Smooth Criminal” ($1.99)
VIDEOS
► Dark Void
○ Composer Interview
► Killzone 2
○ DLC Bundle Trailer
► MAG
○ Dev Diary 3
○ Dev Diary 4
► Pulse
○ 7/30 Edition
► Unbound Saga
○ Between the Panels Issue 1
THEMES & WALLPAPERS
► College Football
○ Themes (x5 | $1.99 each)
► G.I. Joe Rise Of The Cobra
○ Cobra Theme ($0.99)
○ G.I. Joe Theme ($0.99)
► God of War III
○ Wallpapers (x3)
► Harry Potter
○ XMB Theme Pack ($1.99)
► Katamari Forever and Noby Noby Boy
○ Theme
► Strikers 1945 Plus
○ PSP Wallpapers (x4)
► Tomb Raider: Anniversary
○ PSP Theme ($1.49)
► Tomb Raider: Legend
○ PSP Theme ($1.49)
Sony Financial Results for April-June 2009 (Fiscal Q1 2009)
Posted by Darrin in Sales Data on July 30th, 2009
Full results here
Overall, company-wide (mostly non-gaming) results were bad. Compared with the same quarter last year, revenue was down 19.2%, and the company went from generating a ¥73.4 billion yen operating profit to a ¥25.7 billion yen operating loss.
For the gaming results, the first thing you notice is they reorganized the company’s divisions and gaming is no longer a separate division and is much harder to separate out.
| Category | April-June 2008 (millions) | April-June 2009 (millions) | Year over Year Change |
|---|---|---|---|
| PS2 HW | 1.5 | 1.6 | 6.67% |
| PSP HW | 3.7 | 1.3 | -64.86% |
| PS3 HW | 1.6 | 1.1 | -31.25% |
| PS2 SW | 19.3 | 8.5 | -55.96% |
| PSP SW | 11.8 | 8.3 | -29.66% |
| PS3 SW | 22.8 | 14.8 | -35.09% |
- Whole world economy is down. It is fair to judge Sony’s performance relative to other consumer electronics and game makers.
- April-June of 2008 was a hot quarter for software PS3 had several of their biggest-ever games ship in that quarter: GTA 4, GT5 Prologue, and Metal Gear Solid 4. For April-June 2009, they shipped Infamous and had a few OK cross-platform titles (Prototype, Red Faction, UFC) but clearly April-June 2008 was an unusually hot quarter for software by any standard.
- Japanese currency has appreciated, the dog ate my homework, etc. Seriously, an appreciated currency is bad Japanese export makers like Sony, but great for Japanese consumers. Still, if the company was selling more units rather than fewer units, they wouldn’t have to dwell on these things.
- Results are still disappointing. Even with all the above qualifiers, these results are still disappointing. Sony shipped the best games for the first half of 2009, and it doesn’t seem to have much of an impact. These results aren’t disastorous, but they are disappointing.



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