Konami’s head of European Marketing, Martin Schneider :
“In any case, the price cut for Sony’s PlayStation 3 will help us sell more games (in Germany),”
CEO of EA, John Riccitiello:
John Riccitiello, the CEO of video game publisher Electronic Arts, says Sony’s decision to cut the price of the PlayStation 3 is a “bold move done precisely at the right time.”
Riccitiello says the price cut was a “great move,” and he praised Sony for not leaving it to right before Christmas or Thanksgiving.
Consumers will likely be bombarded during the holiday season with an onslaught of messages from companies selling everything from DVDs to TVs to cell phones, he says. Doing the price cut in the middle of August instead “really stands out.”
Activision Blizzard CEO, Bobby Kotick, in response to this major price cut and slimline SKU… remains silent
Just as a refresher, this is the CEO, who stirred outrage last month, despite showing excellent sales and revenue figures on PS3 software in their recent quarterly report.
Electronics Analysit firm, EEDAR, writes a full report, aptly titled, “Hallelujah!”
Infamous games industry analyst, Michael Pachter, tries to predict Microsoft’s response:
If Microsoft sees sales go down year-over-year, they may have to cut themselves (likely by $50) before too long. I think that they stay at $299 for a while, perhaps till November, and only cut if they see Sony’s sales at 2x the 360 sales level.
Game Studio Leads
Compiled from Twitter by examiner.com:
Dylan Jobe, President of LightBox Interactive: “Glad to see the PS3 price cut was announced today. I must admit I was suprised to see a 120GB HDD included. I was expecting only an 80GB!”
Insomniac Games: “Very happy about the PS3 Slim, $299 and available worldwide by Sept. 1. Hope you’re happy too!”
David Jaffe, Founder of Eat Sleep Play: “Thrilled RE Sony’s announcements. LOVE the PS3 is gonna get into more hands and think PSPGO MINIS look sweet! Wanna make one!”
Sucker Punch Productions: “Big news today of PS3 $100 price drop and a slim version. Perfect time to tell your friends to buy PS3 and inFAMOUS and still save $50 :)”
Dylan Cuthbert, President and Managing Director of Q-Games: “incoming slim ps3! $299, 30% smaller and lighter! w00t! 120 gig HDD! Rocking!! Out in September! Brilliant stuff!”
Media Molecule: “PS3 Slim out Sept 1st, $299/€299 :)”
Written by: Darrin
- Contributing Editor