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Brand Loyalty |

It’s no secret that  multiplatform games have sold faster on the 360  than the PS3.  Sales figures of  games like COD: MW2, Assassin’s Creed, Ninja Gaiden, and Borderlands have reflected that trend. On the other hand , some multiplatform games have gone on to sell the most on the PlayStation 3.


Take for example Devil May Cry 4:

  Released in early 2008, Devil May Cry 4  has since seen the most sales on the PS3. To date, the PS3 version of DMC4  has sold  1.26m copies while the 360 version has sold 1.18 m.  Not exactly a landslide differance in sales but it is a note worthy gap when you factor in the install base of the two systems.

 Resident  Evil 5:

Excluding the Gamecube version of RE4, the Resident Evil series made it’s name on every Sony platform. As of June , total worldwide PS3 sales of RE5 topped 2.58m copies, closely followed by the 360’s 2.42m.

 Tekken 6:

Only a month old, T6 has sold 0.65m copies on the PS3 while the 360 version has only shifted 0.28m worldwide. The PS3 version ,at last check, was # 30  in worldwide weekly sales. The 360 version has fallen off the top 50 list.I guess those 0.28 m were the ones Namco claimed demanded the game appear on the 360.

 Final Fantasy XIII


While Microsoft has claimed that FFXIII will sell more on the 360, history has proven otherwise. Given the fact that FFXIII will be releasing this year as  a PS3 exclusive in Japan, a whole 3 months ahead of the American and European versions, there is no way any Final Fantasy game on the 360 will outsell it’s PS3 counterpart. I predict the Japanese PS3 version alone will outsell all versions for the 360.

What about games like Grand Theft Auto  and Soul Caliber?  Irrelevant. Those games were available for the XBox as well last gen.

 Devil May Cry , Tekken , Street Fighter, Virtua Fighter, Resident Evil..all former PlayStation exclusives selling better on a Sony system.  Throw in the fact that despite Microsoft’s best efforts to improve the 360’s status in the land of the rising sun, most of the strong sales of the PS3 versions of these franchises have come from Japan.

It seems that PlayStation fans are indeed brand loyal.

 Sales data taken from VGChartz.

  • Mike

    The problem is that Sony hasn’t really done enough to keep those games exclusive in the first place. Resident Evil has been all over the place ten times over so that doesn’t surprise me, but they could be doing a lot more to secure third party exclusives.

    Or at the very least, ensure version parity. It is either laughable or sad how the PS3 version of Bayonetta will sell more on PS3 worldwide despite widely being regarded as an inferior version. Why is Sony letting Sega get away with that?

    There isn’t much Sony can do about the western publishers – they want what can sell now and that is 360 for a vast majority of their games. But with the lack of AAA third party Wii games selling very well, it would be nice if they put a bit more effort into getting better content from the Japanese publishers, if exclusive content is out the window.

  • Andy

    I love my PS3, in the same way I loved my PS2 and PS1 previously.

    I see no reason to switch brands while I’m getting good service from Sony…I’m also reluctant to switch to Microsoft based on the bad experiences I’ve had with Windows.

  • Michael

    “total worldwide PS3 sales of RE5 topped 2.58m copies, closely followed by the 360’s 2.42m.”

    At the largest selling game in this list, ~2.5m is a drop in the ocean – how many systems have they sold together, about 40-50 million?

    The article is couched as if the choice is equal, but surely it isn’t – most people wouldn’t have both machines, and chances are more ps3 buyers had a ps2 before (almost certainly given the numbers really but i think you get what i mean). The only brand loyalty is probably only to the game franchise itself, and that’s more ‘i liked the last one, i want more’ than simply ‘buy the name’.

    Also the game style – xboxians seem to love their fps war shooters for instance.

  • would of liked to have seen the PES series included too as they were PS exclusive for a long time.

  • Darrin

    In the U.S, the mass market seems to jump to a different console manufacturer almost every generation. That’s definitely not loyalty…

    RE5 may have sold more on PS3 worldwide, but in the US, it sold way more on 360. That is somewhat of a counterexample as well.

    Final Fantasy was never big seller on Microsoft systems (I think they only got a late port of FFXI), but either through Microsoft marketing, or system war stuff, or just the whims of the hivemind, that’s a big profile name now in the 360 userbase and it will sell comparably to the PS3 in the US. Worldwide is of course a very different issue.

    But there is some “loyalty” in that people buy what they are familiar with and games that they are used to. I would expect Bioshock 2 to sell more on 360 for the same reason.

  • JimmyStewart

    Based on quite a few posts here… It’s VERY obvious that Sony fans are definitely brand loyal. I think overall that’s a terrible thing and not one that should be encouraged. If the single console fanboys had their way it would ensure our trip to a single console future where innovation would DIE.

    That said, sure. This post makes sense. As the younger generation who grew up on the Playstation brand ages they’ll associate more closely with those games on those systems. And of course Japan will continue to hate on any console American… so yup yup and yup. I still have a CRAZY fondness for Sega, more so than Atari or Nintendo just because it was the first console I was able to keep in my own room! Once the Dreamcast died so did my concern for console wars.

    On a side note isn’t it bizarre how things have changed. It used to be Sega and Nintendo… all they did was make games. They were game companies, it somehow seemed more honest. Now we’ve got Sony and Microsoft… all they didn’t do was make games. Now that’s all their really it. It just seems dirty. Ah well as I said before, it’s not what brand they stamp on the outside of the box that counts…

  • Darrin

    I wouldn’t say I’m “loyal” to Sony. But most of the studios that I respect work closely with Sony and I respect Sony as a mangerial team for cultivating, coordinating, and motivating all that talent so well.

    I don’t think innovation is in danger of dying at all and I don’t think we will ever see a single console platform.

    Today, all the serious 3D games are on a dedicated Sony/Microsoft/Nintendo device and that system is going to be completely flipped over the next 3-10 years.