New Strategic Plans for the Call of Duty Franchise

Activision Publishing, announced their new strategic plans for the Call of Duty franchise today. They announced the formation of a new business unit to expand the franchise “with the same focus seen in its Blizzard(R) Entertainment business unit”.

Mike Griffith, President and CEO of Activision Publishing stated, “2010 will be another important year for the Call of Duty franchise. In addition to continued catalog sales, new downloadable content from Infinity Ward and a new Call of Duty release, we are excited about the opportunity to bring the franchise to new geographies, genres and players.”

Activision reiterated the fact that Treyarch (developers of COD3 and COD:World at War), is developing a new COD game to be released this fall, and that Infinity Ward is creating two downloadable map packs for MW2 to also be released this year.

The major new announcement concerning most fans of the series is that newly formed Sledgehammer Games, is creating a new COD game for 2011. They said the new game “will extend the franchise into the action-adventure genre”. Sledgehammer games was formed by the former heads of Visceral Games, Glen A. Schofield and Michael Condrey. They are best known for Dead Space.

Activision also discussed bringing the COD franchise to Asian markets.

The official press release can be found here.

Written by: Oly - Senior PR Manager

  1. #1 by JimmyMagnum on March 2nd, 2010 [ 83116 Points ]

    action/adventure? what, is that CoD in third person? haha. They’ll probably steal MAG and BFBC2 ideas next.

    they’re milking this franchise to death. It’s about time they start on a new IP for Pete’s sake.

  2. #2 by oly1kenobi on March 2nd, 2010 [ 132605 Points ]

    COD 24: Jimmy’s Fortune, now with 500 player co-op and APC’s soo big u can carry 8 friends, all while in 3rd person!

  3. #3 by JimmyMagnum on March 2nd, 2010 [ 83116 Points ]


  4. #4 by SicSemperTyranis on March 2nd, 2010 [ 6405 Points ]

    And Activision begins the death spiral for the Call of Duty franchise….

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