Ninja Theory Profited Little From Heavenly Sword


Originally pitched to Microsoft and rejected, Ninja Theory’s Heavenly Sword became a PS3 exclusive. Speaking to CVG, Ninja Theory revealed just how hard it was for a small studio to turn a profit with an ambitious game like Heavenly Sword.

“It’s difficult. Heavenly Sword came out pretty early on the PS3, and we sold, I think, a million and a half copies, and that’s still not enough as an independent studio to break even,” said co-founder Tameem Antoniades.

“The publisher potentially breaks even at that point, but the developers don’t,” he added, and it’s for this reason that the developer chose to go multi-platform with its latest upcoming quest, Enslaved.

I think it’s extremely unfortunate that such a good game like Heavenly Sword didn’t sell more but it was released at the time the PS3 was still trying to get the attention of gamers. Sony’s lack of marketing the game didn’t help either.

Hopefully we’ll still see a sequel to Heavenly Sword.


Written by: Sakinah - Contributing Editor


  1. #1 by Tosh on March 30th, 2010 [ 1102 Points ]

    I really enjoyed Heavenly Sword myself. The ending was fantastic! I would like to see a sequel too.

  2. #2 by Jay on March 30th, 2010 [ 83111 Points ]

    well, maybe after Enslaved, they will go back to PS3 for Heavenly Sword 2, since it now has a much larger install base, but definitely work on the advertising and promoting

  3. #3 by Darrin on March 30th, 2010 [ 17143 Points ]

    I wonder how HS compared to their Xbox exclusive Kung Fu Chaos? HS was originally supposed to be a 360 exclusive, but they couldn’t get the deal with Microsoft that they wanted.

    Also, Ninja Theory is making Enslaved, which is an HS-like game, but should be better. It’s not like the Heavenly Sword brand or IP was ever terribly important.

  4. #4 by Eddie on March 30th, 2010 [ 44542 Points ]

    Heavenly Sword is owned by Sony. don’t need these devs for a sequel.

  5. #5 by Mike on March 30th, 2010

    It is strange how they keep complaining about the situation they had on PS3 when Microsoft wouldn’t put Heavenly Sword on the 360 in the first place. The lesson is if your budget is huge, the game should take more than a few hours to complete or not just be entirely single player. $60 for five hours is a bit much these days with all of the other ways people are getting nickel and dimed.

  6. #6 by Trieloth on March 30th, 2010 [ 3426 Points ]

    The sad part they probably wont sell more than a few million going multiplatform. Especially if you considering that it is a new IP. Its gonna have to look mind blowing for people to care.

  7. #7 by lordincubus on March 30th, 2010 [ 185 Points ]

    Yeah screw them. Heavenly sword was alllllll over the PS3 launch for me. I got my PS3 the day it came out and all I saw was HS. Its not Sony’s fault that you spent millions on getting all of these actors and art designers to make a game with about 4 hours of actualy game play. I am sure that if they could go back they would have atleast waited until the system had legs under it. Also if they waited until more people got their PS3.

  8. #8 by Darrin on March 30th, 2010 [ 17143 Points ]

    The Heavenly Sword brand and IP is owned by Sony, but that’s basically worthless. I don’t think the Heavenly Sword name or fiction has such value that it is worth putting a top-tier dev team on.

  9. #9 by Gary on March 30th, 2010 [ 1780 Points ]

    I really enjoyed HS. What they should do is add Trophies to it and I guarantee you it will see a few thousand more copies! I’d buy it again if they did that… ;-)


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