Rockstar is airing a full, 30 minute animated film on the Fox network to promote Red Dead Redemption, using all in-game assets. This is scheduled for May 15, the Sunday before the game’s release. (source)
Wow, these guys have guts.
First, rather than rely on the games press to explain the game to the public, they cut out the middle man and release documentary style trailers directly to the public.
Now, a 30 minute animated game-asset-based film?
And beyond clever marketing, this game seems to expertly combine pieces of authentic history, storytelling, game mechanics, technology, and virtual tourism into an amazing finished product like nothing else. I haven’t even played this game yet, but if this turns out to be anything less than brilliant, I will be extremely disappointed.
Written by: Darrin
- Contributing Editor