Sony Expecting Word-of-Mouth for Move’s Success


Sony has openly admitted that they don’t expect to have a huge day one success, and, instead, will more heavily rely on users’ word-of-mouth to spread support for the device. UK managing director, Ray Maguire, had this to say to Eurogamer:

Move is a natural extension in the same way as we brought EyeToy to PS2.

Exactly as with EyeToy in the PS2 days, it’s a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.

Am I expecting a massive day one? Not particularly. We didn’t with EyeToy, either. It went on to be massively successful.

Of course, in Europe, they don’t have the Kevin Butler/Dear PlayStation campaign, which I am sure will be a big deal here in the states as far as marketing goes. The Move seems to be getting a bigger push than the EyeToy, and even the Eye, ever did, so they could prove to be far more successful than previous attempts.

via GI.biz


Written by: Jay - Community Manager / Editor-In-Chief


  1. #1 by Luke on August 26th, 2010

    They have me sold, really looking forward to it.

  2. #2 by EdEN on August 26th, 2010 [ 131365 Points ]

    Anyone have the total sales for the PS2 Eyetoy?

  3. #3 by Sakinah on August 26th, 2010 [ 26489 Points ]

    Word-of-mouth can swing both was. Someone who doesn’t like Move may want to make sure none of his/her friends or family give it a try by pointing out all that’s negative about it. Kind of like the early days of the PS3.

  4. #4 by Tosh on August 26th, 2010 [ 1102 Points ]

    Sakinah: Word-of-mouth can swing both was. Someone who doesn’t like Move may want to make sure none of his/her friends or family give it a try by pointing out all that’s negative about it. Kind of like the early days of the PS3.  

    Good point, they can’t count on just people recommending/or not it to friends. They need to heavily advertise this.

    EdEN: Anyone have the total sales for the PS2 Eyetoy?  

    Not sure but I had 2, lol. Not by choice though, one of the games I bought you couldn’t get without the EyeToy.

  5. #5 by Ozzy on August 27th, 2010

    i wish we europeans did have kevin butler hes is sooo funny! we have the stupid start here adverts. at the very least can we get a low rent david brent character instead!


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