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PS3Blog.net | August 19, 2017

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Sony Expecting Word-of-Mouth for Move’s Success | PS3Blog.net

Sony has openly admitted that they don’t expect to have a huge day one success, and, instead, will more heavily rely on users’ word-of-mouth to spread support for the device. UK managing director, Ray Maguire, had this to say to Eurogamer:

Move is a natural extension in the same way as we brought EyeToy to PS2.

Exactly as with EyeToy in the PS2 days, it’s a product that needs to be sampled. You need to get your hands on it. You need to understand it. You need to try it.

Am I expecting a massive day one? Not particularly. We didn’t with EyeToy, either. It went on to be massively successful.

Of course, in Europe, they don’t have the Kevin Butler/Dear PlayStation campaign, which I am sure will be a big deal here in the states as far as marketing goes. The Move seems to be getting a bigger push than the EyeToy, and even the Eye, ever did, so they could prove to be far more successful than previous attempts.

via GI.biz

Comments

  1. They have me sold, really looking forward to it.

  2. Anyone have the total sales for the PS2 Eyetoy?

  3. Word-of-mouth can swing both was. Someone who doesn’t like Move may want to make sure none of his/her friends or family give it a try by pointing out all that’s negative about it. Kind of like the early days of the PS3.

  4. Sakinah: Word-of-mouth can swing both was. Someone who doesn’t like Move may want to make sure none of his/her friends or family give it a try by pointing out all that’s negative about it. Kind of like the early days of the PS3.  

    Good point, they can’t count on just people recommending/or not it to friends. They need to heavily advertise this.

    EdEN: Anyone have the total sales for the PS2 Eyetoy?  

    Not sure but I had 2, lol. Not by choice though, one of the games I bought you couldn’t get without the EyeToy.

  5. i wish we europeans did have kevin butler hes is sooo funny! we have the stupid start here adverts. at the very least can we get a low rent david brent character instead!

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