Now this is pretty cool. Activision is getting ready to start airing this live action Black Ops trailer they are calling “a dramatization of what it’s like to play the game,”. It’s Called “There Is a Soldier in All of Us,” and “it stars people representing different walks of life — a businesswoman, a hotel concierge, a Best Buy worker, a fast-food employee and two celebrities, NBA star Kobe Bryant and talk-show host Jimmy Kimmel — all shooting real guns to music of the Rolling Stones.”
Each of the actors in the spot is also a gamer in real life, including the celebrities. “Kobe Bryant is a huge ‘Call of Duty’ gamer, and Jimmy Kimmel has been introduced to the franchise by his son, I believe, who is also a ‘Call of Duty’ enthusiast,” said Brad Jakeman, exec VP-chief marketing officer and chief creative officer of Activision Publishing. In the spot, Mr. Bryant smiles while shooting a round, while Mr. Kimmel struggles to shoot a rocket-propelled grenade launcher, meant to convey his newness to the hobby.
I love Jimmy’s grenade launcher, “Proud Noob”
Written by: Oly
- Senior PR Manager