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DICE Responds to Battlefield 3 Controversy |

Battlefield 3 banner outside E3 2011. Photo by Paulfierce

Here we have it. I have been a firm believer of retailer specific pre-order content since day one. I mean as a company why not? it extends your sales, your revenue, and not only that, it also garners you exclusives that no other retailer has. However there is such a trend now that publishers seem to abuse. The exclusivity of pre-order content per retailer. Looks like gamers are starting to wise up finally and are threatening to protest the Electornic Art’s upcoming Battlefield 3 game.

Followers and gamers were outraged when EA announced that some of the games DLC will only be available specifically to certain retailers as pre-order incentives, and that most of us have to pay for the content. To set aside confusion Karl Magnus Troedsson, general manager of DICE, has posted a letter to gamers that all of the content from the Physical Warfare Pack DLC will be available to everyone for free later this year.

Read the official response here.


  1. What can you do? People are stupid.

  2. Agreed. This is such a waste of time. If DICE to release a special content pack exclusively for some retailers I am certain it won’t unbalance the game. This rage display how narrow minded people can be!

  3. I didn’t get it… isn’t that what everyone else is doing? I mean, RDR for example “just” released the pre-order bonuses as a purchasable DLC on the PSN.

    I’m sure there are others doing the same thing. Why such a reaction now?

    What’s different about this?

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