In an interview with TheStreet.com, J Allard said that the Xbox 360 will cost “in the neighborhood” of $300, the inital price of the Xbox. This is great news, because with all the advanced technology in the Xbox 360, it could easily have gone for more. The next question becomes: will Microsoft lose money on the sale of each Xbox 360, like they did on the original Xbox?

Oh, and that comment that the Xbox 360 will be played by a billion people? It was “intended to be an inspirational comment for the industry”. And “But if you say, ‘We’re going to get a billion people to go play games,’ that’s a big dream. And so, it’s more a challenge to the industry to say, ‘Hey, we’re all going to appeal to the core [gamers] , but let’s all do our part to take it to the next level.’ ”

Link: TheStreet.com – Xbox Chief Talks Up Games Mass Appeal