EA Squeezes its Crown Tighter
EA is the big boy, the main man, the big pig, of the gaming world. It’s strange to be writing those words today, because I just got an e-mail from EA asking me to contact them about employment opportunities in Vancouver. I’d love to create PS3 or 360 games, but I wouldn’t love the Vancouver rain so much. Or the overtime. I prefer to put in a good day of work and then go home, spend time with my family, and then play games or write or whatever. As a matter of fact, tonight is games night at my place and I rented Splinter Cell: Chaos Theory. I hope it’s good. Hmm, what a coincidence. The game is by Ubisoft. Isn’t EA trying to buy them out or something?
EA is doing something right, however, even without me. And they plan to be number one for quite some time. Warren Jenson, CFO of EA, said that EA’s number one priority right now is to deliver great entertainment. The second priority is to be ready for the next generation. Being a leader when a new round of consoles hits is very important. Mr. Jenson said: “If you look at our shares the last go-round in transition, our segment shares improved very dramatically by really being the leader.”
Of course, this means EA will have some games ready for the launches of the 360 and PS3, and maybe even the Revolution as well. We’ll get to see how many and of what quality, and how they fare against competitors. Will their lineups solidy their position as king, or will it weaken it?