Astro Studios Interview, Xbox 360 Designers
Astro Studios was commisioned by Microsoft to design the upcoming Xbox 360. They had previously designed Nike’s sports watches and Compaq’s iPaq. Not only did they design the look of the 360, but they had input into features as well, like the wirelessness of the controller. The controller they designed.
Interestingly the heat flow in the 360 will be better if you stand it vertically. So if you’re worried about the life of your 360, you may want to stay away from the horizontal orientation.
And the concave shape? Notice that if you orient the box horizontall or vertically, you see a subtle X shape either way. Uh.. that’s an ‘X’ as in ‘Xbox’, just in case you didn’t get that.