Sony Could NOT Delay PS3 ’till 2007
It’s the story that just won’t die. I’ve been trying really hard not to comment on it because it’s such a ridiculous thing I didn’t think it was worth the trouble. But when even News.com gets into the act, I figure I have to say something.
Some analyst somewhere said something about Sony delaying the release of the PS3 if the 360 does poorly. This analyst’s name is Michael Pachter, and he works for Wedbush Morgan Securities. He suggests that Microsoft’s launch of the Xbox 360 will not go as well as Microsoft hopes, and that Sony has options. And included in those options was slipping the PS3 to an early 2007 launch.
I am about to go outside and drive to Staples to buy some desk organizers because my wife thinks my desk looks too messy. One of the options I have is to pile my kids into the minivan and drive through the park, knocking over all the mini-trees trying to become adult trees. It’s an option, sure. But is it going to happen? Nope. [Update: I just came back. It didn’t happen.]
Sony is currently gearing up for the launch of the PS3 in spring 2006. The Xbox 360 is launching in November 2005. Even if sales are lackluster in November (which I doubt), they could rebound in December and January. Which begs the question. How many months of sales data do you need to determine if the Xbox 360 launch was a success or not? Certainly not one, two, or three. And that would be about how much data Sony would have before being able to abort a launch. Because otherwise they’d have started production of actual PS3 hardware. Especially if they are considering an early spring launch, for which there are some hints.
All of Sony is gearing up for a spring 2006 launch. Software tools. Game software. PS3 hardware. Peripherals. Marketing. Sales. Manufacturing. How easy is it to turn a behemoth like Sony on a dime? Tanker ships literally take miles to make turns or to slow to a stop. A major console launch is like that tanker. Slow, ponderous, and magnificent.