Microsoft : Retail Bully
Microsoft is up to its old tricks again. Oooh, wait. I need a disclaimer of some kind, because this is really just a rumour I’m talking about here. Uh… ah forget it. I don’t feel like writing one this time.
Some dude over in Norway has revealed some of Microsoft’s marketing demands, and they’re not fun.
Retailers in the land of King Herald V are each being alloted a supply of 20 consoles, 6 core editions and 14 premium versions. But there is a catch: In order to get all of them, each shop or chain has to sign an agreement saying that they will sell out of all 20 consoles on the release date (which is December 2 over there). On top of that, the retailers must agree to sell a minimum of 2 games per console.
And there is nothing like a sell-out to generate publicity (even if it requires slowing the production line to ensure a shortage).
Ah, yes. The good old Microsoft that we’ve all come to know and love.