How would you like ads interupting your enjoyment of your favourite console? It’s something that Microsoft is currently exploring with the Xbox 360:

“We’ve actually got a couple of games out in the market now on the Xbox platform where we’re trialling some ads and we’ve been working with Massive on those couple of games… We feel very excited about advertising as a potential growth opportunity for the business,” said Lee.

“[In] markets outside of North America, the fundamentals of our business may not hold,” said Lee. “Consumers may not be accustomed to paying $50 for software and buying a $200, $300 or $400 device, an ad model may be a way to augment to kind of make the economics work for everyone.”

Now I don’t know what form these ads will take. Maybe they won’t be intrusive. A product placement kind of thing. But they also might pop up in your face.

Not a good thing.

Prodigious Gaming – Ad enabled Xbox 360 a possibility