Sony will not announce the price of the PS3 at E3 according to……..CNN Money:

One detail that won’t be revealed is the PS3’s price, which is bound to cause frustration amongst gamers, but is actually a savvy media move. By withholding those details, Sony gains additional media attention (and a renewed burst of public awareness) when it ultimately reveals the price – likely at the end of summer or early fall.

I’m not expecting Sony to announce a price at E3 but it would be nice if they did.

For a start, the sooner Sony announce the price the sooner retailers will be able to start taking pre-orders for the machine. As of yet I know of nowhere in the UK that is taking pre-orders for the PS3 & this is down to the price not being revealed.

I would also like to know how they will sell the machines. First come first served? If you are one of the first few to pre-order the machine will you definitely get it or will it be a lottery?

CNN – PS3 Price Not Revealed At E3