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Sony UK Confirms £425 UK Price Tag

PS3SCE UK’s MD Ray Maguire has confirmed that the PS3 will retail at GBP425 & on top of that he claims it is a bargain!

“I don’t think it’s an expensive machine; I think actually, it’s probably a cheap machine,” he commented. “If you think a Blu-Ray player by itself might be GBP 600-700, and we’re coming in at just GBP 425 – it’s a bargain.”

Now I agree & disagree with what he says (if that’s possible!). Overall the machine IS a bargain or at least good value for what you pay when you consider what you get, but to people who are only interested in gaming & have no interest in next-gen DVD they will look at it as a very expensive gaming machine that costs £140 more than an Xbox 360 which at the moment looks just as good as the PS3.

Those are the people that Sony will need to target & convince that the PS3 will be worth the price:

“The point is that most people don’t realise what they’re actually getting with PlayStation 3,” he said. “Number one, it’s a games machine and we all know that. But also it’s a high definition video playback device through Blu-Ray, and a lot of people don’t really understand that part of the functionality either. There’s a big story to tell people and a lot of information to be taken on board.”

Some people just want a plain & simple gaming machine without the ‘extras’ & those people will buy a Wii or the 360 unless Sony convinces them that the PS3 is a whole lot more powerful & better value for money than the other 2 consoles.

The fact is £425 for a gaming machine is expensive but £425 for a machine that offers high-def gaming, online functions & next-gen DVD playback is good value.

Some people just need convincing that’s all. – UK PS3 Price Confirmed