Image Image Image Image Image Image Image Image Image Image | February 24, 2024

Scroll to top



Sony: The 1st Year Doesn’t Matter & GTA IV Won’t Win the War has an interview with SCEA’s co-chief operating officer, Jack Tretton, & a few interesting comments were made by Mr Tretton.

When asked how Sony plans to catch up with the 360’s possible 6-10m units head start by the time the PS3 launches Jack Tretton replied with:

Well, we’ve never been first to market in any generation. It ultimately came down to the system and what consumers preferred. At the end of the day, what you do in the first year, and whether you do 6 or 10 million units does not determine whether you’re successful or not. We’re looking to sell 100 million-plus worldwide. We’re looking to sell 50 million plus in North America.

So, if a competitor gets to 6 to 10 million worldwide, I would not consider that to be a significant advantage or a significant disadvantage as far as we’re concerned.

I’m not bothered who sells the most units. I’m pretty sure the PS3 will outsell the 360 & Wii in the long run but that isn’t important to me. I haven’t got shares in Sony so I won’t get rewarded financially if Sony sells 100m PS3s. I know some people are bothered by who sells the most units though.

Then when asked if GTA IV being available for both the PS3 & 360 would harm sales of the PS3 Mr Tretton replied with:

There’s no question that having the GTA franchise helped us a lot and helped us sell some units, but I don’t think the battle would be any different with or without GTA.

If you look at our first-party library and the franchises that we’ve brought to market over the course of PlayStation 2, we have a very formidable first-party library of exclusive software that will help define us.

Hmm he has a point although GTA is a huge name & will sell millions of units on whichever console/s it’s on, I doubt any one game would win or lose a console war. I’m getting a PS3 because of a combination of games that are available for it (MGS4, FFXIII, DMC4 etc) & not for any one gaming franchise. If GTA IV was only available on the 360 it wouldn’t make me buy a 360 just to play that game. Plus Sony have done well with it’s first-party games in the past & I’m sure they will go from strength to strength on the PS3. – Sony’s Playing to Win