Interview: EA’s Jeff Brown – Price Point
gameindustry.biz has a fascinating interview with Jeff Brown from EA. I already talked about it some in this 40 40 20 article, but here I wanted to mention more.
Mr. Brown is asked about the PS3’s price point. And I think he had something interesting, and heartening to us PS3 fans, to say:
Say what you will about the PlayStation 3, we know this as fact: Sony Computer Entertainment and Sony Corporation are very, very, very good at marketing consumer electronics. These guys aren’t dumb. I wish it was cheap – look, at EA, we wish there was a $200 PlayStation 3 out there; we love big, big numbers on installed base.
But they have a business that they have to maintain, that’s the price point they came to. Is it a little high? Perhaps it is, but I would never underestimate their ability to market consumer electronics. Again and again, they’ve really distinguished themselves. Does it hurt them? It certainly remains to be seen. I wouldn’t say that yet.
Sometimes I have to remind myself that Sony isn’t a machine, sitting atop a big hill somewhere passing down its decrees to its acolytes to go forth and proselytize the masses. Sony is made up of smart people who know very well what people are saying about them and their PS3. They’re smart, and they’ve made the PSone and the PS2 raging successes. This is the same company that will attempt to do the same with the PS3, and we shouldn’t underestimate them. Sure it’ll be harder this time around, because Microsoft is coming on strong. But the PS3 won’t be a failure. It might not have the same marketshare as last time, but that won’t make it a failure. You’ll buy your PS3, enjoy it, and get lots of fun games. That’s what counts in the end, right?