Leipzig and Sony’s PR Strategy
gamesindustry.biz posted an article blasting Sony for putting up such a small show at Leipzig. Sony made no major announcements and showed nothing new. Some third party developers showed updates to titles for Sony platforms, but Sony themselves was very quiet.
My first reaction: Relax. We already knew that Sony’s big showing would be at TGS and Leipzig was going to be a much lower profile event. They had a pretty huge show at E3 in May and will have another major show at TGS in September. Do we really need another major event in between those? Can’t we just wait a month?
On the other hand, he does have a point. Sony has provided lots of previews and details but they’ve done so on their own schedule and seemingly disappeared for months. This has frustrated the press and specialist community which expects much more frequent and regular updates and commentary.
Microsoft has done a much better job at satisfying this desire. They even have paid evangelists such as Major Nelson planted in the blog community. What does Sony have? They have editors at OPM, the official PlayStation fan magazine, who loudly announce that they would rather buy a 360 than a PS3. Independent journalism is very important and I also appreciate Sony’s quiet PR approach over loud, manipulative spin campaigns. But every once and a while fans such as myself just want to hear some good news and hear something to be happy about.
At the end of the day, I care about the product they deliver more than the preview announcements and press releases. I’m a PS3 fan because it looks like it will have the best hardware, the best software lineup, and the best gaming experience for my dollar. But media perception does matter.
Will everyone forget this as soon as launch hysteria and the inevitable media blitz hits? Or is Sony missing its opportunity to swoon the right people?