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PS3Blog.net | May 31, 2020

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More PS3 launch news

Following the postponement of the European launch earlier today (personally- as a Brit- I’m shocked and very, very disapointed), the launch allocation have been revealed for North America and Japan:

European sales of Sony’s PlayStation 3 delayed until March
The Associated Press

Published: September 6, 2006
TOKYO Sony’s upgrade video-game console PlayStation 3 will be delayed until March in Europe, but will go on sale in November as planned in the U.S. and Japan, the executive in charge of the project said Wednesday.

The sales delay is caused by a problem in mass producing a key component in the Blu-ray disc laser part of the machine, the next-generation successor to Sony Corp.’s hit PlayStation 2, Sony Computer Entertainment Chief Ken Kutaragi told reporters.

“We decided to focus on the Japanese and U.S. markets,” he said at the gaming unit’s Tokyo headquarters. “I am so sorry not to be able to answer to all the expectations.”

The company is still sticking to its initial global target of shipping 6 million PlayStation 3 machines by March 2007.

But far fewer machines will be available for the launch dates in Japan and the U.S. because of the production problem, Kutaragi said.

In the U.S., about 400,000 PlayStation 3 machines will be available when they go on sale Nov. 17. About 100,000 will be available on the Nov. 11 Japan launch date.

The production problem is causing about a one-month delay that will reduce the company’s supply capacity by about a million machines from the original plan, he said.

“We’ve been working hard to try to tackle the problem, but we see the delay is inevitable,” he said.

Kutaragi said other preparation work on the machine was going smoothly, including the “cell” next-generation computer chip. Mass production of the machine is set to start end of September, he said.

Although Sony had initially counted on shipping 4 million PlayStation 3 machines worldwide by the end of the year, that will likely fall to 2 million, he said.

The exact European sales date will be announced later, but it will likely be in the early part of March, he said.

Blu-ray disc is the next-generation video format for the latest DVD recorders and players, but also an essential part of the PlayStation 3.

400,000 in the states- that’s more than the 360 launched with, so you guys have it reasonably good. Only 100,000 in Japan though?! That’s crazy, not many at all! The news that they intend to reach the 2million figure though should help to avoid xbox360 like shortfalls, especially since that figure is divided between only two territories now.

International Herald

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