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PS3Blog.net | August 13, 2020

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Was there a PS3 price cut?

The PS3 launched at $499/$599 with 20GB/60GB models and now PS3 is again selling at $499/$599 with 60GB/80GB models. Both Sony executive Jack Tretton and Microsoft executive Peter Moore have suggested that there was not a PS3 price cut for this reason.

From a more practical perspective, the most popular PS3 purchase price (in the US) clearly dropped from $599 to $499. Why didn’t Sony just announce a price cut and leave it at that? Why introduce the 80GB model? Consumers can easily ignore the 80GB model and buy 60GB models if they prefer, but it still seems like an odd strategy.

Any theories on why Sony chose the route that they did?

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