1.2m PS3s Sold in Europe during Christmas Period
It’s a good job the Sony brand is still strong in Europe:
Jan. 22 (Bloomberg) — Sony Corp., the world’s largest video-game console maker, sold a record number of PlayStation 3 machines in Europe during the holiday shopping season after lowering prices to compete against Nintendo Co.’s Wii.
Sony, which began selling PlayStation 3s in Europe in March, shipped about 1.2 million consoles in the region during the five- week period ended Dec. 31, Kazuo Hirai, president of Sony’s game division, said in a Bloomberg Television interview aired today. That’s in line with U.S. shipments during the period, he said.
Now I don’t know if that figure is ‘sold to retailers’ or is the actual number of consoles purchased by customers. Still, the Sony brand has been doing very well in Europe during the 2nd half of last year and it’s something Sony has needed since sales have been pretty poor for the most part in Japan and North America.
Maybe they could say thank you by bringing the EU store in line with the Japanese and North America Stores, with regards to content!