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Is the PS3 an Afterthought among Developers?

N’Gai Croal writes that most developers seem to prefer the Xbox over the PS3, not only as a development platform, but also for their personal gaming. Even beyond the tech people, the business side of the industry seems to generally favor Microsoft as well.

He’s got a good point.

Microsoft has been very successful at winning mindshare and cultivating brand fanaticism. This also isn’t just related to the Xbox and their game development software, but all of their branded technologies, whether it’s database software or office software.

Of course this isn’t universal. Many people are equally fanatical about a variety of other technologies, one of which is, of course, the PS3.

But in the game industry, at least in North America and the U.K., Microsoft has a strong mindshare advantage over Sony.

On the other hand, PS3 still managed to outsell the 360 for the entire year of 2007, and has been picking up huge momentum so far into 2008.

What does Sony need to do to regain an equal footing among developer and industry insider favor?