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PS3Blog.net | July 11, 2020

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PS3 and in game advertisments

I don’t mind advertisements in game as long as it fits well. For sports games, racing games, etc. This is perfect and I don’t mind at all. For example in Burnout Paradise, there is a Gillette van that drives around the city, I find it funny actually.

Even if a game takes place in a city and there are ads, like there would be in a real city, that’s fine. But if it starts to invade action or fantasy games where it isn’t appropriate than I’m very against that.

The ads will also be dynamic so they can be changed at any time as well. But if this makes the PS3 more attractive to developers then I’m for it. Just don’t go overboard with it Sony.

Sony announces in-game advertising possibilities; EA jumps on board

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