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Sony to Move Away From Closed Console Model

From an interview with Sony CEO Howard Stringer:

What does all this mean? Very simply, it means that Sony has begun the transition from a closed system to an open one.

I wish the Japanese media would recognize how important this is. I also put a lot of effort into making sure that many people understand the value of what Sony is trying to do here.

Next we will be expanding the PlayStation Network to hardware other than the PS3, because the number of PS3 units sold puts a limit on the scale of the network possible. Sony has a vertical structure for each product line, an organizational structure that resists change, so it will take time to achieve this network growth. However, a large number of employees share my opinion on this.

The PS3 has always been very open from a hardware perspective, but it’s still a very traditional closed platform. The video game industry has been completely dominated by this closed platform model for years. For Sony to move away from this model would be huge.

Does he mean PC/PS3 titles (like Sony’s Free Realms)? Cell phone games? Support for PS3/PSN games embedded into TVs and blu-ray players?

It has been a surprise twist that Sony is publishing a lot of the world’s most innovative and exciting video game content, yet consumer interest is limited because of the platform that the games run on. Many consumers pick one of the big three console platforms and for the life of the system, they only consider software content for that platform. Other consumers have some interest in games but may not want to buy and setup a traditional console system.

I assume we will hear more on this at E3? Anyone care to guess how Sony might make this move?