Activision Blizzard’s Bobby Kotick says they ‘might have to stop supporting Sony’.
Bobby Kotick has warned that Sony risks losing support of the mega publisher unless it decides to issue a price cut for the PlayStation 3.
â€œThey have to cut the price, because if they donâ€™t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony,â€ Kotick told the Times Online.
When prompted as to when the firm may consider dropping support for Sony, the executive added: â€œWhen we look at 2010 and 2011, we might want to consider if we support the console â€” and the PSP [portable] too.â€
â€œGames generate a better return on invested capital on the Xbox than on the PlayStation,â€ he said.
Kotick went on to say that his company forked out $500 million to Sony in royalties and other goods back in 2008, which he said â€œprobably still worked out at 400 percent of the profit they madeâ€.
Shortly after this statement their stock drop 1.18% costing them over a billion dollars. Hmm..
For the first quarter ’09Â Ubisoft posted 15% of salesÂ were for 360 andÂ PS3.Â Â NamcoÂ reportedly made more onÂ Sony’s systems combined than the Xbox for fiscal year ’08-’09.
Â Playstation 3 – 3.273 million, Playstation 2 â€“ 4.630 million units sold,PSP â€“ 4.202 million units sold ,Xbox 360 â€“ 2.704 million units sold) .
Sales of MGS4 boosted Konami’s profits for 2 quarters on a system that was the highest priced and boosted the sales of the PS3 over the 360 for 2 months. So is the XBox brand reallyÂ more profitable than the Playstation at this point? I don’t think so.