Double Fusion signed a deal with Sony to introduce in game ads. Not so bad, I can deal with an ad board here and there but wait till you see what it does to loads times in this Wipeout HD video. Luckily a Sony spokesperson confirmed it will no longer be implemented in the US version;

“The ad has been removed from WipEout HD and we are investigating the situation to ensure that any in-game advertising does not affect gameplay,”

I hope this is something they can figure out or just scrap altogether in future.

From Eurogamer.