PS3 Re-Launch, Just the Beginning?
It hasnâ€™t been formally stated by Sony, however it hard to miss the fact that what we are seeing here is a re-launch of the PS3 console as we know it. Itâ€™s no mystery that the PS3 has been on a rocky path from the start with a $600 price tag and while sales mimicked the 360â€™s LTD from release day on, the PS3 has always gotten the dirty end of the stick when it came to journalists and the internet in general specifically on how itâ€™s in 3rd place right now.
Skip ahead a few years and what we have today is a new Sony and a new PS3. First and foremost we have the announcement of the PS3 Slim. While not officially dubbed â€œThe Slimâ€ by Sony, thatâ€™s what it will go down in history as. Simple redesigns increase sales exponentially, albeit not necessarily continuously. With the announcement of the Slim alone, we could expect no less then a significant bump for the next few months but as we all know, there is more.
A price drop accompanied by the release of the Slim was warranted, requested and all but demanded by the consumers. I thoroughly believe that a Slim at a $399 price point would have still increased sales for a couple of months despite the anger it would spurn on the internet in forums and blogs alike. With the $100 price drop, I see sales picking up increasingly as some of the bigger titles are coming to a developmental conclusion.
So what we have, The PS3 Slim and $100 price drop, will definitely increase sales for some time to come. Sony however hasnâ€™t stopped there. They are putting all of their eggs into one basket. They have launched a worldwide advertising campaign costing hundreds of millions of dollars. The more significant part of this advertising campaign is that the adverts are good! No more crying babies and â€œwtfâ€ moments!
Finally add in the removal of the Spiderman font, the new logo and what we have here is a transformation of not just a physical product but of a company and its tactics as well. I thoroughly believe that the PS3 will gain ground on the competition this fiscal year.
My personal thoughts:
Japan â€“ PS3 will be the best selling console 2009 YTD
Europe â€“ PS3 will beat out 360 but not the Wii 2009 YTD
USA â€“ PS3 will be a very close 3rd place 2009 YTD
What are your thoughts and guesses on the future to come?