After shattering a blu-ray sells record with it’s release last week, some owners with a copy of the blu-ray version of Avatar may be ready to break their blu-ray player.

Yahoo! News is reporting that there have been numerous complaints regarding the blu-ray version of the blockbuster movie Avatar. The problems afflicting some blu-ray owners isn’t really because of the disc, it’s because of certain un-updated blu-ray players refuse to play the disc.

“When 3 out of 3 players in my house (Denon, Samsung and PC) won’t play it, then 20th Century Fox should be slapped with losses on this one,” said one customer.”

The solution to the problem may be a simple one, for some. Blu-ray players, like the PS3, need regular firmware updates. These updates require an Internet connection. Without updating the machine with the latest firmware upgrades some new dvd releases will become unplayable. This seems to be the case for those with the Avatar blu-ray.

Unlike PS3 gamers who are aware that firmware updates are necessary for playing their favorite games and keeping the system stable, those who bought a blu-ray player just for movies may be oblivious to that fact.