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RealView to Launch ‘Deep Screen’ at E3


This product has actually been shown at CES earlier this year (and a few other conventions), but will be launched at E3 in a couple weeks. RealView Innovations, the company who developed the technology, claims the accessory adds depth to 2D images to give a 3D effect. Watching the video, it appears the devices just slips over your widescreen TV and that’s it (watch the video in the ‘Interview’ tab). What’s nice about it, though, is that you don’t need special glasses or software and it appears to work with all widescreen TVs, even the ones that aren’t 3D capable (the lens tech apparently looks for depth cues of a 2D image and adds the depth through that, so there is no need for a 3D-capable TV).

This supposedly works on television, games, movies, etc (any existing content they say). One of my concerns for it, though, is the highly reflective surface, meaning you might not be able to use it to it’s full potential unless it’s really dark. I would also love to see the device in action and see a product demo first hand before I could say if it’s worth it or not (since a 42″ screen could potentially cost about $400), but it is a pretty cool idea, and if it works as promised, maybe 3D at home, without the need of glasses and the like, is closer to reality than we thought.
[tab:Press Release]


Bridging the 2D/3D Gap with Depth-Enhancing Technology

CO. ROSCOMMON, IRELAND (JUNE, 2010) – RealView Innovations, an emerging optical technology company, will launch its Deep Screen accessory screen for widescreens televisions and monitors at E3 which offers the video gamers a more immersive, multi-dimensional gaming experience. By bridging the gap between 2D and 3D, the Deep Screen enhances hidden depth cues in 2D images, creating greater depth and richer environments than standard 2D. The most significant aspect of this technology is that no glasses or special software are required. It is ready-to-use with any existing content like video games and movies.

The search for home-based 3D is at fever pitch in the world of consumer electronics. However, thus far it mostly amounts to a lot of talk with no current, workable solutions. RealView Innovations’ patented Depth-Enhancing Technology is the only viable alternative to the global search for a user-friendly, multi-dimensional viewing experience. And the Deep Screen is incredibly easy to apply by simply attaching it to the front of any size-compatible monitor or TV.

Product Highlights:

* Unique patented lens technology
* Sleek design attaches directly to TV or monitor in seconds
* More realism, greater depth, richer environments than existing 2D technology
* Comfortable viewing that requires NO glasses or software of any kind
* Can be used with existing content like video games, movies and television
* Compatible with 20-23” screens (32” and 42” available summer 2010)
* The closet available 3D solution available

“The Deep Screen is simple to use and the most effective current solution to the 3D quandary,” stated Eamonn Ansbro, RealView’s Executive Director. “When used with video games, the Deep Screen creates a tremendous sense of depth and immersion. We are very excited to share it with the video game industry at E3 and look forward to the same enthusiasm and feedback we’ve received from other shows around the world.”
RealView Innovations Depth-Enhancing products will be on display at Booth #5654 West Hall.

About RealView Innovations, Ltd.
Founded in 2001, RealView Innovations Ltd. is a privately-owned research & development company based in Ireland. RVI’s management team has specialized in high-volume optical production, thin-film technology, advanced industrial and military optics, and scientific instrumentation. Presently, RVI’s focus is on applications in the personal entertainment and video game markets. Its technology will also be integrated into other areas including mobile phones, televisions, arcade games, ATMs, and flight simulators. In May 2010 RealView was awarded “Best in Show” at Retail Vision Europe 2010 and played a prominent role in the 3D TV World Forum in London. In Since 2009, RealView Innovations Ltd. is a wholly-owned subsidiary of RealView Manufacturing Ltd.
[tab:CES 2010 Interview]