Duke Nukem Forever has “Gone Gold”, but What Does “Going Gold” Actually Mean?
2K Games and Gearbox Software just announced that Duke Nukem Forever, “one of the most anticipated entertainment properties of all time”, has “gone gold” and will be available at retailers on June 10, 2011 internationally and on June 14, 2011 in North America.
“Duke Nukem Forever and its journey to store shelves is legendary,” said George Broussard, creative director at 3D Realms. “It’s an epic tale of four game development studios that banded together and did the unthinkable and shipped the unshipppable. When you play this game you will be reminded of that epic journey at every turn and in every small detail of the game. The character, attitude, interactivity, gameplay and political incorrectness combine to make a Duke Nukem game a unique gaming experience. In the timeless words of Duke Nukem it’s finally time to ‘Come Get Some’. Come be a part of gaming history.”
For those who don’t really know what “Gone Gold” means, let me explain. Most people, as I once did, seem to think that “Gone Gold” means that it has sold a certain number of copies, such as when a music album goes gold. For software, this is not the case.
A game has “Gone Gold” when the game code has been finalized, or when a final master copy has been produced by the developer and is ready to be duplicated and packaged. “Gone Gold” comes from the days when recordable CDs were manufactured with gold film, thus being called a “Gold Master.”
…and now you know.
Source: Press Release