Deep Silver announced today that a new mission-based DLC pack will be released for Dead Island on January 31, 2012, for $9.99 on the PS3.

The Ryder White DLC campaign follows the story and perspective of the main game’s antagonist character and allows players to experience the events on Banoi through his eyes. Players will take on the role of Ryder White as a playable character in a single player campaign with several hours of gameplay as well as brand new weapon blueprints.

Our favorite PR woman had this to say:

“I always like to think of antagonist characters not as evil, but simply….misunderstood,” evil Marketing & PR Tarantula Aubrey Norris argued while sharpening her talons and drinking the blood of the innocent from a jewel encrusted chalice. “Ryder White was obviously suffering from a massive case of beast mood in Dead Island, and I think it’s only fair we got to learn his side of the story.”

Source: Press Release