A New Hellblade Development Diary Is Here!
Along with announcing that Hellblade: Senua’s Sacrifice has managed to sell 500,000 copies in three months, Ninja Theory has released a new development diary you have to check out!
Tameem Antoniades, Co-founder of Ninja Theory, had this to say:
The escalating stakes in the AAA retail publishing model has killed off countless independent studios like us, many smaller publishers, and is now straining even the largest of publishers. This isn’t survival of the fittest but a routing of the creative base upon which this industry was built.
The future isn’t written and we don’t believe that the writing is on the wall. AAA will always exist but we need strong alternatives as well.
Three years ago we announced our intention to find a way to do our best work outside of the AAA retail model and have openly documented the journey in our thirty development diaries.
The final step is to share our commercial model and digital sales data for the benefit of other developers. The more data we have for alternative business models, the more developers can take informed commercial and creative risks. For the benefit of our beloved medium, we’d like to encourage other developers to share their own data as well wherever possible.
Thank you to everyone who has supported us and made Hellblade: Senua’s Sacrifice a commercial and creative success.